The Choco Taco is not dead, after Klondike suggested that the taco-shaped icecream treat might return in the future
Claire Grummon/Unilever via AP)
When Klondike said it would discontinue the Choco Taco, July was a chaotic time for social media. The backlash seems to be causing Klondike’s ice cream company to reconsider.
In a statement to CNN Business on Friday, Klondike confirmed that it was considering bringing back the product.
” The overwhelming support for Choco Taco made it clear that we need to reevaluate our long-term goals,” Klondike said. The team is currently working on a plan to bring the Choco Taco back, but it could take a while .”
Klondike’s parent company Unilever also expressed sadness to one fan via social media that the Choco Taco was not completely dead.
“We know this is disappointing – we’ve heard our fans, and we’re hoping to bring this favorite treat back to ice cream trucks in the coming years,” Klondike said in reply to a fan on Twitter.
Despite these ambiguous clues, the company stated that the return of ice cream was unlikely.
” There are no timelines yet for the return of Choco Taco,” Klondike told CNN Business.
Many believed Klondike had dropped the Choco Taco in an attempt to increase sales and reintroduce it.
The company responded to those claims in a July tweet as if the Choco Taco itself were announcing that the discontinuation was not part of a ruse.
“I’m being discontinued. It’s not a publicity stunt, Klondike (aka Choco Taco) tweeted. I knew that you loved me but not this much. While I reflect on this outpouring of support, we are discussing next steps, including what to do with the last 912 (we counted) tacos at HQ. Keep watching …”
I want to dispel the rumors. It’s true, I am being terminated. This is not PR stunt. Although I was aware of your love for me, it wasn’t this much. While I reflect on this outpouring of support, we are discussing next steps, including what to do with the last 912 (we counted) tacos at HQ. Stay tuned… pic.twitter.com/7tswyPVb5c
— Klondike (@Klondikebar) July 28, 2022
“Over the past 2 years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide,” Klondike explained in July as the reason it discontinued the product.
The Choco Taco is made with a Waffle Cone shaped as a Taco, filled with Vanilla Ice Cream and Milk Chocolate Swirls and topped with milk chocolate Fudge and peanut crumbs.
The treat was created by Alan Drezen in 1984 and initially sold out of an ice cream truck in the Philadelphia area. After proving itself popular, Unilever bought the rights to manufacture and distribute the ice cream product in 1989.
You can follow Ethan Letkeman on Twitter at @EthanLetkeman.
Related Articles:
A New Poll Shows that Defending abortion is not the killer issue Democrats thought would save them from voters in November
Bad weather forces Biden’s early departure
INFLATION FIREWORKS: 4th Of July BBQs Just Got A Lot More Expensive
EXCLUSIVE: GOP Rep Asks Elon Musk For Help Running Power Grid As Americans Buy More Electric Cars